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Linking to sellers
Your task is to produce a 'qualified lead' for the sales page. A lead is someone you refer to a seller. 'Qualified' leads are much better. They are people who have already displayed an interest in the product, for example, by finding and reading an interesting article on the subject. Who is more likely to buy a calendar with beautiful pictures of Malteese dogs, an enthusiast or someone who stumbles across a page full of calendars?
So the first step is pretty obvious: place your link in or near relevent information. Second step is to think how to present your link. If you believe people come ready to buy, an advert in a prominent position (one that comes with your affiliate package perhaps) is right. Get your visitors to the sales page as soon as possible and let it do the job of pursuading them.
If visitors come looking for information, then a more gradual approach works better. For example, an advert for pet insurance could be placed after an appropriate paragraph in an article on the high costs of vetinary fees. Instead of an advert, you can use an in-text link. They are the ones that look like, " .... Commission Junction call their affiliates 'publishers'; you can learn more and join here." You earn your percentage no matter how you link, so long as the link includes your affiliate URL.
I recommend you are always honest with text links. Don't pretend that the link will take a visitor to just more information if they are going to land on a sales page. How you mix and match adverts and text links is up to you and the style of your page. Always include more than one link to a selling page. Try different combinations, monitor the results. Stick with success and discard loosers.
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